Popular Consumer Spending Trends and Statistics

According to the Retail Advertising and Marketing Association, annual consumer spending on Valentine's Day totals 13.2 billion on average. 

Researchers have found that for many couples, Valentine’s Day has become another gift exchange holiday. "According to the Valentine's Day Consumer Intentions and Actions Survey, 53 percent of women would end a relationship if they didn’t get something on Valentine’s Day." Many are wondering what couples are spending their money on?

The gifts most often given on Valentine’s Day include candy, flowers, cards, jewelry, dining and eating out, clothing, and gift cards. 

To simplify these findings, below is an infographic that the Market Research included:

Valentine's Day Is Not Just for Couples   

Although Valentine's Day is most often celebrated by couples, many consumers are spending an average of $27.79 on other family members such as their children and parents, according to the National Retail Federation. In addition, there are other trending ways people celebrate Valentine's Day such as throwing parties and events. According to research, it is also common for consumers to spend money on teachers, classmates, and even co-workers.

The Impact of Valentine’s Day on Business

Online stores see high sales activity, with 27.9 percent of consumers ordering their Valentine’s Day gifts online, according to the market research. The market research states that "Specialty stores get plenty of boosts in sales, too. Florists and nurseries experience high sales, with nearly $403 million in revenue generated from domestically cut flowers in the U.S. Also, $2.2 billion in revenue comes from jewelry stores, and this year, 19.9 percent of consumers plan on providing their significant others with a gift of jewelry."